A Social Media Expert and Social Media Consultants alike love a great success story. Such is the case for these 5 companies. The tactics used are as varied as the companies that use them. But what is impressive is the creativity used in each of these examples. This just goes to prove that social media strategy and tactics can rarely be designed by rote. The people designing your campaign need to be asking the correct questions of you AND your company.
Correct strategy starts by understanding your business. By understanding these 5 main questions.
1 – What is your company all about in one sentence?
2 – Who are you trying to reach?
3 – What are you trying to say?
4 – Why are you trying to say it?
5 – What do you want your target to remember or leave with?
These are the main questions you need to be able to answer but depending on your campaign a good expert or agency will go much more in depth about your company. Non-experts and inexperienced agencies will skip these steps and avoid questions that cause confusion because this reduces the chance of loosing the sale. Social media carries a different name then we are used to when we are considering “advertising” but make no mistake, when it’s done for your company, it’s adverting.
And though the new rules of this new medium require different types of strategies to accomplish a similar task. The method of discovery has not much changed. To skip the process of discovery only dooms your attempts to accomplish the end goal.
Take a look at these 5 companies via this awesome info graphic and see how the best of the best are doing it. And remember, flexibility is they key to success of any campaign you may try to execute but that doesn’t mean that planning shouldn’t be the most important step.